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As Lead Graphic Designer for the Ritual of Hammam campaign, I helped generate the highest sales in the product's campaign history. The Christmas Advent and Legend of the Dragon campaigns exceeded sales targets with strong visuals, while Better the Balance campaign not only promoted sustainability but also supported it and the Arhuaco tribe in Colombia, reinforcing Rituals' commitment to social responsibility and enhancing its positive brand image. 

I also designed visuals for key marketing moments like: Easter, Ramadan & Eid and Ritual of Love, 
increasing brand relevance across diverse audiences.

Additionally, I was defining and elevating Rituals' brand identity by creating and developing design guidelines and updating the brand book.
Art Direction, Graphic Design, DTP | Adobe CC, Figma, AI AMS/NL 


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LOVE ELEVATE & EDUCATE  

ANTIRACISM QUEER RIGHTS INTERSECTIONAL FEMINISM SUSTAINABILITY  

POWERLIFTING BOXING BASKETBALL  

JAN LÖNNQVIST PROMPT ENGINEERING ART DIRECTION GRAPHIC DESIGN CULTURE CURATION UX/UI DESIGN VIDEO EDITING MOTION GRAPHICS DTP PRINT PRODUCTION

LITERATURE PHOTOGRAPHY MUSIC 3D ANIMATION STAND-UP COMEDY  

HELSINKI AMSTERDAM SAN FRANCISCO  

LOVE ELEVATE & EDUCATE