While working for IKEA we partnered with local climate activists to raise awareness and successfully save the Mälikkälä-Kuninkoja old-growth forest in Turku, Finland from being turned into urban development.

As part of the campaign, I visited the forest to capture its beauty through photography, which I then together with the copywriters turned into a campaign. The visuals helped save the forest and reinforce IKEA’s brand image and commitment to sustainability.
Art Direction, Photography, Editing, Graphic Design | Adobe CC