JAN LÖNNQVIST

LOVE, EDUCATE, ELEVATE
AI | IKEA | RITUALS | DHL | FILLING PIECES | GLS | HELLO FRESH | UPM | HVO

HOME

DHL


By looking at data, we identified key demographics and created detailed personas that represented the target audiences. These personas directed both the art direction and the design process.

Once I created the designs from these personas, I Ied the localization to adapt the content for different regions. The result was a highly targeted campaign that successfully boosted DHL's recruitment efforts.
Team Leading, Graphic Design, DTP | Adobe CC, Figma, AI
AMS/NL